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Midwater
Systems is another business by Jim Stime. Jim started in
the aquarium hobby back in the early 1980's around the
introduction of the original wet-dry trickle filters.
After working for the original Marineland Aquarium
Products from 1987 to '93 and Tidal Wave Tropical Fish
from 1993 to '99 before starting Aquarium Design, his own
aquarium sales, installation and maintenance business in
1999. During this same time Jim hosted the Marine Aquarium
Society of Los Angeles ( MASLA ) from 1996 to '99 and
produced the tenth annual Marine Aquarium Conference of
North America ( MACNA X ) in 1998.
With a
solid foundation of 40+ aquarium service customers Jims
Aquarium Design was able to take its relationship with his
local aquarium tank manufacture and turn it from a
locals-only sales business into a world wide internet
business called MyFishTank.com. The education from
learning how to build the web site, properly package,
calculate and ship freight has lead to a successful second
business.
In
2005, at the height of the real estate bubble, Jim started
Midwater Systems. The intent was to develop a product that
seemed to be "the next great aquarium product". Seeing
that no one other than public aquariums were doing
jellyfish systems this seemed like a good direction. After
spending time learning what public aquariums were using
for tanks Jim began working on a tank design that was
intentionally different in design ( so that it would not
be considered copying ) and less expensive. in 2006 Jim
developed the Jelliquarium tank design. Not only was Jim
able to obtain a US Patent on his jellyfish tank design
and a US Trademark on the name Jelliquarium, but the
design has served as a spring board for a Mini version, as
well as, an entire line of tanks for producing your own
jellyfish.
Like
many others in this tough economy we are working to keep
our head above water. With a few new changes Jim has tried
to position himself to take advantage of opportunities as
the future brightens. |
